The inventory search that dealers actually love
Join hundreds of FFL dealers who stopped wasting hours searching multiple distributor sites. One search. Every distributor. Real results.
The Real Price
One source of truth
Market Intelligence across distributors.
Designed for Dealers, Powered by Data.
16
Distributors Connected
326,715
Products Indexed
12,826,111
Changes Tracked
All day
Fresh stock & pricing
Your Complete Dealer Toolkit
Every tool you need to find inventory faster, buy smarter, and grow your business.
Unlimited Search
Search across all major distributors simultaneously. No daily caps, no throttling — find exactly what your customers need, instantly.
Compare Every Distributor
Compare pricing across every connected distributor side-by-side so you always buy at the best margin.
BullsEye Watches
Watch any product and get an alert when it comes back in stock, or when its price drops by at least 5% and $2.
Search History
Access your full search history and saved searches. Quickly revisit past finds without starting from scratch.
Search Analytics
Track your search patterns and discover trends in what you're buying and what your market demands.
Notifications (In-App, Email, Slack, Webhooks)
Get alerts in the app, by email, in Slack, or through a webhook to your own tools.
PWA / Mobile Access
Full platform access on any device. Search inventory from the counter, the range, or wherever business takes you.
Referral Program
Earn rewards by referring other FFL dealers to the platform. Grow the community, grow your savings.
Market Intelligence Dashboard
Your ammo price watches, deals, BullsEye alerts and recent searches, all on one page.
Parabellum Scout (AI)
AI-powered assistant that analyzes market data, recommends inventory decisions, and answers your business questions.
Restock Intelligence
See estimated restock dates for out-of-stock items, based on each distributor's restock history.
Suggested Accessories
Automatically surface compatible magazines, optics, lights, and more for any firearm — ready-made upsell opportunities.
In-Stock Alternatives
When every distributor is out of stock on a SKU, surface comparable in-stock alternatives so you never lose the sale.
Dropship Order Management
Manage dropship orders directly through the platform. Less tab-switching, fewer errors, faster fulfillment.
Firearms Finder
Browse the entire firearms catalog by type, caliber, manufacturer, action and more — find the exact gun your customer wants without a UPC.
Ammo Finder
Compare ammunition across every distributor by price per round, with popular-caliber shortcuts and filters down to grain and projectile.
How Project Parabellum Works
More than search — an intelligence layer built on top of the entire wholesale firearms market.
Connect Your Inventory
Project Parabellum connects to your distributor feeds and uploaded inventory files.
- We standardize UPCs, manufacturer data, model names, calibers, and attributes
- 326,715 products across 16 distributors — all normalized
- Don't have an account with a distributor? No problem — we show standard wholesale pricing so you can still compare
Clean, structured data — ready for intelligent matching.
We Map the Market
Behind the scenes, we analyze and store:
- Manufacturer, model, and caliber for every product
- Product attributes — capacity, barrel length, finish, configuration
- Distributor availability and in-stock status
- Historical restock patterns
A live understanding of what's available and what's equivalent.
Smart Alternatives
Customer wants something that's out of stock? Instead of losing the sale, Parabellum instantly finds the closest available match:
- Firearms of the same type and caliber, ranked by make, action, barrel length and capacity
- Ammo in the same caliber, ranked by brand and line, bullet type and grain
- Equivalent optics with matching specs from distributors that have stock
- Results ranked by how closely they match what the customer originally wanted
Save the sale. Serve the customer. Every time.
Restock Intelligence
We analyze distributor restock cycles, average intervals, and quantity spikes. Instead of guessing, you'll know:
- When a distributor typically replenishes
- Which distributors move product fastest
- An estimated restock date from each distributor's history
Smarter purchasing decisions. Less missed opportunity.
PRO+Compatible Accessories
Sell more with every transaction. When a customer buys a firearm, Parabellum automatically surfaces what goes with it:
- Magazines that fit — matched by platform and caliber
- Optics and mounts compatible with the firearm's rail system
- Weapon lights, lasers, and other accessories that work out of the box
Turn every sale into a bigger sale.
Dealer-Focused Output
Everything is built for speed and usability:
- Lightning-fast search with indexed, structured filters
- No fluff — just viable inventory options
- Data structured for resale decision-making
Built for dealers. Powered by data.
Simple, transparent pricing
Choose the plan that fits your business. Start with a free 7-day trial.
For upgraded reporting, tools and service, contact us about our Elite program.
Distributors
Connected to 16+ major distributors, with more being added regularly.
Why Dealers Choose Us
Built for the dealers other tools forgot about.
Built for Every FFL
Other tools bundle inventory search into expensive ecommerce platforms you don't need. Parabellum gives you powerful distributor search and intelligence without forcing you to buy a website, POS system, or anything else.
Always Up to Date
Not a stale product catalog. We continuously sync pricing and availability from your distributor accounts throughout the day so you're never working with outdated data.
AI That Actually Helps
Most search tools stop at listing products. Our AI recommends accessories, surfaces alternatives when items are out of stock, and answers your market questions.
Your Pricing, Your Advantage
Connect your own distributor accounts to see your exclusive dealer pricing. Don't have an account with a distributor? No problem — we provide standard wholesale data so you can still compare across every distributor.
Works Anywhere, Any Device
Full-featured on desktop, tablet, and phone, with a mobile app coming soon. Get BullsEye back-in-stock and price-drop alerts wherever you are.
More Than Just Search
Other tools stop at listing products. Parabellum gives you restock intelligence, compatible accessory suggestions, alternative product recommendations, and AI-powered market insights — tools no one else offers.
Frequently Asked Questions
Everything you need to know before getting started.