The inventory search that dealers actually love
Join hundreds of FFL dealers who stopped wasting hours searching multiple distributor sites. One search. Every distributor. Real results.
The Real Price
One source of truth
Market Intelligence across distributors.
Designed for Dealers, Powered by Data.
16
Distributors Connected
357,197
Products Indexed
12,382,993
Changes Tracked
24/7
Real-Time Updates
Your Complete Dealer Toolkit
Every tool you need to find inventory faster, buy smarter, and grow your business.
Unlimited Search
Search across all major distributors simultaneously. No daily caps, no throttling — find exactly what your customers need, instantly.
Compare Every Distributor
Compare real-time pricing across every connected distributor side-by-side so you always buy at the best margin.
BullsEye Watches
Set alerts on any product and get notified the moment it hits your target price or comes back in stock.
Search History
Access your full search history and saved searches. Quickly revisit past finds without starting from scratch.
Search Analytics
Track your search patterns and discover trends in what you're buying and what your market demands.
Notifications (In-App, Email, Push, SMS)
Stay informed with real-time notifications via in-app alerts, email, push notifications, and SMS.
PWA / Mobile Access
Full platform access on any device. Search inventory from the counter, the range, or wherever business takes you.
Referral Program
Earn rewards by referring other FFL dealers to the platform. Grow the community, grow your savings.
API Access
Query live multi-distributor pricing and inventory straight from your own systems with an API key. Included with every paid plan.
Market Intelligence Dashboard
Real-time analytics on pricing trends, inventory levels, and market movement — all in one powerful dashboard.
Parabellum Scout (AI)
AI-powered assistant that analyzes market data, recommends inventory decisions, and answers your business questions.
Restock Intelligence
Predictive restock pattern analysis that alerts you before the competition even knows inventory dropped.
Suggested Accessories
Automatically surface compatible magazines, optics, lights, and more for any firearm — ready-made upsell opportunities.
In-Stock Alternatives
When every distributor is out of stock on a SKU, surface comparable in-stock alternatives so you never lose the sale.
Dropship Order Management
Manage dropship orders directly through the platform. Less tab-switching, fewer errors, faster fulfillment.
How Project Parabellum Works
More than search — an intelligence layer built on top of the entire wholesale firearms market.
Connect Your Inventory
Project Parabellum connects to your distributor feeds and uploaded inventory files.
- We standardize UPCs, manufacturer data, model names, calibers, and attributes
- 357,197 products across 16 distributors — all normalized
- Don't have an account with a distributor? No problem — we show standard wholesale pricing so you can still compare
Clean, structured data — ready for intelligent matching.
We Map the Market
Behind the scenes, we analyze and store:
- Manufacturer, model, and caliber for every product
- Product attributes — capacity, barrel length, finish, configuration
- Distributor availability and in-stock status
- Historical restock patterns
A live understanding of what's available and what's equivalent.
Smart Alternatives
Customer wants something that's out of stock? Instead of losing the sale, Parabellum instantly finds the closest available match:
- Similar firearms in the same caliber and configuration — ready to ship
- Comparable ammo from other manufacturers at the same grain and bullet type
- Equivalent optics with matching specs from distributors that have stock
- Results ranked by how closely they match what the customer originally wanted
Save the sale. Serve the customer. Every time.
Restock Intelligence
We analyze distributor restock cycles, average intervals, and quantity spikes. Instead of guessing, you'll know:
- When a distributor typically replenishes
- Which distributors move product fastest
- Where the highest probability restock will occur
Smarter purchasing decisions. Less missed opportunity.
PRO+Compatible Accessories
Sell more with every transaction. When a customer buys a firearm, Parabellum automatically surfaces what goes with it:
- Magazines that fit — matched by platform and caliber
- Optics and mounts compatible with the firearm's rail system
- Weapon lights, lasers, and other accessories that work out of the box
Turn every sale into a bigger sale.
Dealer-Focused Output
Everything is built for speed and usability:
- Lightning-fast search with indexed, structured filters
- No fluff — just viable inventory options
- Data structured for resale decision-making
Built for dealers. Powered by data.
Simple, transparent pricing
Choose the plan that fits your business. Start with a free 7-day trial.
For upgraded reporting, tools and service, contact us about our Elite program.
Why Dealers Choose Us
Built for the dealers other tools forgot about.
Built for Every FFL
Other tools bundle inventory search into expensive ecommerce platforms you don't need. Parabellum gives you powerful distributor search and intelligence without forcing you to buy a website, POS system, or anything else.
Always Up to Date
Not a stale product catalog. We continuously sync pricing and availability from your distributor accounts throughout the day so you're never working with outdated data.
AI That Actually Helps
Most search tools stop at listing products. Our AI recommends accessories, surfaces alternatives when items are out of stock, and answers your market questions.
Your Pricing, Your Advantage
Connect your own distributor accounts to see your exclusive dealer pricing. Don't have an account with a distributor? No problem — we provide standard wholesale data so you can still compare across every distributor.
Works Anywhere, Any Device
Full-featured on desktop, tablet, and phone — with a mobile app coming soon for instant BullsEye alerts. Get notified the moment a product hits your target price, wherever you are.
More Than Just Search
Other tools stop at listing products. Parabellum gives you restock intelligence, compatible accessory suggestions, alternative product recommendations, and AI-powered market insights — tools no one else offers.
Frequently Asked Questions
Everything you need to know before getting started.
Designed for Dealers, Powered by Data.