AmChar — live catalog on Project Parabellum

AmChar Wholesale carries a large catalog that Project Parabellum syncs on the same schedule as the other API-connected distributors, giving a dealer broad coverage without opening a second account just to chase depth. Onboarding here differs from most of the other distributors on this hub: AmChar requires requests to be routed through an assigned sales representative, so expect a named person to be involved once your account is being set up.

Catalog and stock counts below come from an automated sync into a shared vocabulary, which is what lets the same UPC be compared across distributors elsewhere on this site.

Products: 35,179
Freshness: Synced 1 hour ago

Brands AmChar lists the most of

AmChar spells manufacturer names its own way in its feed, and we resolve those spellings to one manufacturer before counting. Follow a brand through to see how much of it AmChar lists and which other distributors carry it.

Counts are active listings at the last sync. The list stops at AmChar’s largest brands, so a brand missing from it is one we have not counted here, not one AmChar does not carry.

What AmChar lists most of

AmChar describes its catalog in its own words, and we resolve those descriptions against one shared vocabulary before counting. A category below therefore means the same thing here as it does on every other distributor’s page. Counts are active listings.

The list stops at AmChar’s eight largest categories. A category missing from it is one we have not counted here, not one AmChar does not carry.

How AmChar overlaps the other distributors

Each row counts distinct UPCs AmChar and that distributor both list right now. Follow a row through to the full comparison.

Shared UPCs, distributor by distributor

Shared UPCs between AmChar and each other distributor we sync, largest overlap first.
Distributor	Shared UPCs	At AmChar only
AmChar vs Sports South	14,094	21,085
AmChar vs Chattanooga Shooting	12,384	22,795
AmChar vs Zanders	10,365	24,814
AmChar vs Bill Hicks Co	10,210	24,969
AmChar vs RSR	9,273	25,906
AmChar vs Iron Valley	8,546	26,633
AmChar vs Camfour	7,597	27,582
AmChar vs Orion	6,383	28,796
AmChar vs Lipseys	5,821	29,358
AmChar vs Crow Shooting Supply	5,681	29,498
AmChar vs Davidsons	5,109	30,070
AmChar vs MGE	2,041	33,138
AmChar vs MSR Distribution	886	34,293
AmChar vs Primary Arms	259	34,920
AmChar vs Allen Arms Tactical	185	34,994

“At AmChar only” is read one row at a time: it counts UPCs AmChar lists and the distributor in that row does not. The figures do not add up across rows, and none of them is a count of what only AmChar carries anywhere — that would need every distributor weighed against every other at once, which these pairwise numbers cannot do.

What AmChar says about itself

Taken from AmChar’s own website on the dates shown, not from a directory and not from us. Follow a link to read the original. Policies change without notice, so confirm anything you will act on directly with AmChar.

Headquarters: Rochester, New York amchar.com, read 2026-09-04

Where they will ship it

Ships to your store: Yes — Every distributor here ships to your own licensed premises — that is what a wholesale account is, not a policy any one of them publishes.

AmChar publishes nothing about shipping a dealer’s order anywhere else. That is not a refusal — ask them.

Law enforcement distribution
They call themselves one of the largest law enforcement distributors in the US and America's number one distributor of Glock Law Enforcement products. amchar.com, read 2026-09-04
200+ brands stocked
They say their McDonough, Georgia warehouse holds over 200 brands of firearms, ammunition and accessories, plus optics, holsters, tactical and security gear. amchar.com, read 2026-09-04
Multiple regional locations
They list facilities in Rochester NY, McDonough GA, Summerville SC, Wilmington NC, Phoenix AZ, San Juan PR and Newmarket ON. amchar.com, read 2026-09-04
Stocking dealers only
Asked whether they sell dealer direct, they answer that they sell only to national stocking dealers. amchar.com, read 2026-09-04

Opening an AmChar dealer account

Application steps

Contact AmChar to begin a dealer application; requests are routed through an assigned sales representative.
Submit a signed copy of your FFL and your state sales-tax certificate to that representative.
Provide business ownership details and, for net terms, a credit application.
Once your FFL is verified, ask your assigned representative about requesting API credentials for your own store.

Before you apply

Onboarding routes through an assigned sales representative rather than a purely self-service form; expect direct contact during setup.
API credentials for order placement are a separate request from the account itself.

AmChar website

Questions dealers ask about AmChar

What does AmChar list the most of?

Firearm, with 11,221 active listings. Categories are counted after AmChar's own wording is resolved to the canonical names every distributor on this site is measured in.

How many AmChar products does Project Parabellum track?

35,179 distinct UPCs at the last sync. A product AmChar lists under more than one SKU counts once.

How current are the AmChar figures on this page?

Synced 1 hour ago. Every count on this page comes from that sync, and the page is rebuilt as later syncs land.

How does a dealer open an AmChar account?

In 4 steps, which are written out further down this page. Read the AmChar application steps

Can I compare AmChar against another distributor?

Yes. AmChar and Sports South both list 14,094 of the same UPCs, the largest overlap in the table above. Compare AmChar and Sports South