AmChar vs MSR Distribution

What each one lists most of

AmChar and MSR Distribution describe their catalogs in their own words, and we resolve both against one shared product vocabulary before counting. A category below therefore means the same thing on either side. Each list is that distributor’s own largest categories, counted in active listings.

Firearm, Parts & Components, Optic, Magazine and Tools & Maintenance appear in both lists, so those counts can be read against each other directly.

Each list stops at that distributor’s eight largest categories. A category on one list and not the other is one we have not counted here, not one that distributor does not carry.

Where each one will ship it

Taken from each company’s own site on the dates shown on their individual pages. Running a drop-ship programme and naming where the parcel goes are separate questions, and most distributors answer only the first — so “Not stated” below means they have not published it, not that they refuse.

Every distributor here ships to your own licensed premises — that is what a wholesale account is, not a policy any one of them publishes. Confirm anything you will act on directly with the distributor.

Which should you open?

AmChar lists 35,513 distinct UPCs to MSR Distribution's 2,709 — about 13.1× the breadth. 946 UPCs are carried by both — 3% of what AmChar lists and 35% of what MSR Distribution lists. Beyond that overlap, 34,567 UPCs appear on AmChar alone and 1,763 on MSR Distribution alone. If you open one account, AmChar is the wider of the two on its own — it leaves 1,763 UPCs unreachable, against 34,567 if you open MSR Distribution instead. Carrying both reaches 37,276 distinct UPCs, 1,763 more than AmChar covers alone. The largest category in both lists is Firearm — AmChar lists 11,378 there to MSR Distribution's 1,234. Both feeds answered us 100% of the time over the window we monitor.

This is arithmetic on the counts above, not a recommendation of one company over the other. Which account is worth opening also depends on terms and on what your customers ask for, neither of which is in the catalog data we measure. What each company publishes about shipping destinations is in the table above it.

Applying for a dealer account

• Apply for a AmChar dealer account — Onboarding routes through an assigned sales representative rather than a purely self-service form; expect direct contact during setup. API credentials for order placement are a separate request from the account itself.
• Apply for a MSR Distribution dealer account — The catalog's small size makes this a supplemental account rather than a dealer's primary distributor. As an FTP file drop, updates land on MSR's publishing schedule rather than on demand.

Both links leave this site. Applications are submitted to, reviewed by, and approved by the distributor themselves — Project Parabellum is not part of that process and cannot speed it up or vouch for you.