Primary Arms — live catalog on Project Parabellum

Primary Arms syncs the smallest catalog Project Parabellum connects to today, delivered through a dealer API on the same automated schedule as the other API-connected distributors here. Because the catalog is narrow, it works best as a secondary source that fills a specific gap rather than as the account a storefront builds its general inventory around.

Catalog and stock counts below come from an automated sync into a shared vocabulary, which is what lets the same UPC be compared across distributors elsewhere on this site.

Products: 811
Freshness: Synced 2 hours ago

Brands Primary Arms lists the most of

Primary Arms spells manufacturer names its own way in its feed, and we resolve those spellings to one manufacturer before counting. Follow a brand through to see how much of it Primary Arms lists and which other distributors carry it.

Counts are active listings at the last sync. The list stops at Primary Arms’s largest brands, so a brand missing from it is one we have not counted here, not one Primary Arms does not carry.

What Primary Arms lists most of

Primary Arms describes its catalog in its own words, and we resolve those descriptions against one shared vocabulary before counting. A category below therefore means the same thing here as it does on every other distributor’s page. Counts are active listings.

The list stops at Primary Arms’s eight largest categories. A category missing from it is one we have not counted here, not one Primary Arms does not carry.

How Primary Arms overlaps the other distributors

Each row counts distinct UPCs Primary Arms and that distributor both list right now. Follow a row through to the full comparison.

Shared UPCs, distributor by distributor

Shared UPCs between Primary Arms and each other distributor we sync, largest overlap first.
Distributor	Shared UPCs	At Primary Arms only
Primary Arms vs Sports South	534	277
Primary Arms vs RSR	486	325
Primary Arms vs Chattanooga Shooting	443	368
Primary Arms vs Crow Shooting Supply	409	402
Primary Arms vs Zanders	376	435
Primary Arms vs Bill Hicks Co	344	467
Primary Arms vs Iron Valley	334	477
Primary Arms vs Camfour	307	504
Primary Arms vs Davidsons	307	504
Primary Arms vs Orion	280	531
Primary Arms vs AmChar	259	552
Primary Arms vs Lipseys	168	643
Primary Arms vs MGE	118	693
Primary Arms vs MSR Distribution	35	776
Primary Arms vs Allen Arms Tactical	1	810

“At Primary Arms only” is read one row at a time: it counts UPCs Primary Arms lists and the distributor in that row does not. The figures do not add up across rows, and none of them is a count of what only Primary Arms carries anywhere — that would need every distributor weighed against every other at once, which these pairwise numbers cannot do.

What Primary Arms says about itself

Taken from Primary Arms’s own website on the dates shown, not from a directory and not from us. Follow a link to read the original. Policies change without notice, so confirm anything you will act on directly with Primary Arms.

Where they will ship it

Ships to your store: Yes — Every distributor here ships to your own licensed premises — that is what a wholesale account is, not a policy any one of them publishes.

Primary Arms publishes nothing about shipping a dealer’s order anywhere else. That is not a refusal — ask them.

No minimum order
Their wholesale FAQ states plainly that PA Wholesale does not have a minimum order requirement. pawholesale.com, read 2026-09-04
Same day shipping
The wholesale site's headline dealer benefits are same day shipping, no minimum order amount requirement, and dedicated inside sales and support. pawholesale.com, read 2026-09-04
Dedicated dealer reps
They promise personalised service and dedicated dealer account representatives whether the dealer is a single retail store or a multi-store operation. pawholesale.com, read 2026-09-04
In-house optics line
They carry tactical brands alongside their exclusive in-house Primary Arms Optics line, which they engineer internally. pawholesale.com, read 2026-09-04

Opening a Primary Arms dealer account

Application steps

Gather a signed copy of your FFL and your state sales-tax or resale certificate before starting.
Submit those documents along with a wholesale dealer application through Primary Arms' website.
Provide business ownership details for verification.
Primary Arms verifies your FFL before activating the wholesale account.

Before you apply

The narrow catalog makes this a supplemental source rather than a primary distributor.

Primary Arms website

Questions dealers ask about Primary Arms

What does Primary Arms list the most of?

Ammunition, with 277 active listings. Categories are counted after Primary Arms's own wording is resolved to the canonical names every distributor on this site is measured in.

How many Primary Arms products does Project Parabellum track?

811 distinct UPCs at the last sync. A product Primary Arms lists under more than one SKU counts once.

How current are the Primary Arms figures on this page?

Synced 2 hours ago. Every count on this page comes from that sync, and the page is rebuilt as later syncs land.

How does a dealer open a Primary Arms account?

In 4 steps, which are written out further down this page. Read the Primary Arms application steps

Can I compare Primary Arms against another distributor?

Yes. Primary Arms and Sports South both list 534 of the same UPCs, the largest overlap in the table above. Compare Primary Arms and Sports South