Sports South — live catalog on Project Parabellum

Sports South is one of the deepest catalogs Project Parabellum syncs, spanning firearms, ammunition, optics, reloading components, and outdoor gear through a single dealer web-service connection. Project Parabellum pulls that catalog on the same automated schedule as every other API-connected distributor, so a dealer gets current stock positions across every one of those categories from one account instead of stitching together several narrower feeds.

Catalog and stock counts below come from an automated sync into a shared vocabulary, which is what lets the same UPC be compared across distributors elsewhere on this site.

Products: 58,612
Freshness: Synced 31 minutes ago

Brands Sports South lists the most of

Sports South spells manufacturer names its own way in its feed, and we resolve those spellings to one manufacturer before counting. Follow a brand through to see how much of it Sports South lists and which other distributors carry it.

Counts are active listings at the last sync. The list stops at Sports South’s largest brands, so a brand missing from it is one we have not counted here, not one Sports South does not carry.

What Sports South lists most of

Sports South describes its catalog in its own words, and we resolve those descriptions against one shared vocabulary before counting. A category below therefore means the same thing here as it does on every other distributor’s page. Counts are active listings.

The list stops at Sports South’s eight largest categories. A category missing from it is one we have not counted here, not one Sports South does not carry.

How Sports South overlaps the other distributors

Each row counts distinct UPCs Sports South and that distributor both list right now. Follow a row through to the full comparison.

Shared UPCs, distributor by distributor

Shared UPCs between Sports South and each other distributor we sync, largest overlap first.
Distributor	Shared UPCs	At Sports South only
Sports South vs Chattanooga Shooting	25,060	33,552
Sports South vs Zanders	22,558	36,054
Sports South vs Bill Hicks Co	21,079	37,533
Sports South vs RSR	20,033	38,579
Sports South vs Lipseys	14,961	43,651
Sports South vs AmChar	14,094	44,518
Sports South vs Iron Valley	13,518	45,094
Sports South vs Camfour	12,289	46,323
Sports South vs Crow Shooting Supply	11,986	46,626
Sports South vs Davidsons	10,352	48,260
Sports South vs Orion	8,980	49,632
Sports South vs MGE	3,816	54,796
Sports South vs MSR Distribution	679	57,933
Sports South vs Allen Arms Tactical	609	58,003
Sports South vs Primary Arms	534	58,078

“At Sports South only” is read one row at a time: it counts UPCs Sports South lists and the distributor in that row does not. The figures do not add up across rows, and none of them is a count of what only Sports South carries anywhere — that would need every distributor weighed against every other at once, which these pairwise numbers cannot do.

What Sports South says about itself

Taken from Sports South’s own website on the dates shown, not from a directory and not from us. Follow a link to read the original. Policies change without notice, so confirm anything you will act on directly with Sports South.

Founded: 1841 theshootingwarehouse.com, read 2026-09-04
Headquarters: Shreveport, Louisiana theshootingwarehouse.com, read 2026-09-04

Where they will ship it

Ships to your store: Yes — Every distributor here ships to your own licensed premises — that is what a wholesale account is, not a policy any one of them publishes.

Sports South publishes nothing about shipping a dealer’s order anywhere else. That is not a refusal — ask them.

Oldest and largest
They call themselves the country's oldest and largest distributor of firearms, ammunition and accessories, with over 183 years of history under five generations of Dickson family leadership. theshootingwarehouse.com, read 2026-09-04
Single-source inventory
They claim the nation's largest concentration of shooting sports inventory under one roof, from all the leading manufacturers. theshootingwarehouse.com, read 2026-09-04

Opening a Sports South dealer account

Application steps

Start a dealer application with Sports South.
Submit a signed copy of your FFL and your state resale or sales-tax certificate.
Provide business ownership details and, for net terms, a credit application.
Once the FFL is verified, request web-service credentials for your own store as a separate step.

Before you apply

Web-service access is a separate step from the account and is granted per dealer; ask for it when the account is activated.
The catalog is large enough that a first full sync takes noticeably longer than for any other distributor.

Sports South website

Questions dealers ask about Sports South

What does Sports South list the most of?

Firearm, with 14,458 active listings. Categories are counted after Sports South's own wording is resolved to the canonical names every distributor on this site is measured in.

How many Sports South products does Project Parabellum track?

58,612 distinct UPCs at the last sync. A product Sports South lists under more than one SKU counts once.

How current are the Sports South figures on this page?

Synced 31 minutes ago. Every count on this page comes from that sync, and the page is rebuilt as later syncs land.

How does a dealer open a Sports South account?

In 4 steps, which are written out further down this page. Read the Sports South application steps

Can I compare Sports South against another distributor?

Yes. Sports South and Chattanooga Shooting both list 25,060 of the same UPCs, the largest overlap in the table above. Compare Sports South and Chattanooga Shooting