Crow Shooting Supply vs Sports South

Both catalogs are synced into one shared vocabulary, so the same UPC can be counted on either side and matched across them. Everything below is what we measured in the two feeds — how much each one lists, how much of it is the same product, and what only one of them carries.

Catalog size, overlap, feed uptime, and integration type for Crow Shooting Supply and Sports South.
Crow Shooting SupplySports South
Active SKUs24,38658,618
Distinct UPCs24,38758,612
Shared UPCs (both carry)11,986
Only at this distributor12,40146,626
Uptime100%99.9%
IntegrationSFTPAPI
FreshnessSynced 1 hour agoSynced 47 minutes ago

What each one lists most of

Crow Shooting Supply and Sports South describe their catalogs in their own words, and we resolve both against one shared product vocabulary before counting. A category below therefore means the same thing on either side. Each list is that distributor’s own largest categories, counted in active listings.

Crow Shooting Supply

Parts & Components
6,485
Firearm
5,009
Reloading
3,595
Optic
2,958
Tools & Maintenance
1,759
Magazine
1,267
Safe & Storage
941
Light & Laser
292

Sports South

Firearm
14,458
Parts & Components
13,049
Ammunition
5,915
Optic
3,456
Magazine
3,264
Other
2,942
Reloading
2,630
Knife & Tool
2,310

Firearm, Parts & Components, Reloading, Optic and Magazine appear in both lists, so those counts can be read against each other directly.

Each list stops at that distributor’s eight largest categories. A category on one list and not the other is one we have not counted here, not one that distributor does not carry.

Where each one will ship it

Taken from each company’s own site on the dates shown on their individual pages. Running a drop-ship programme and naming where the parcel goes are separate questions, and most distributors answer only the first — so “Not stated” below means they have not published it, not that they refuse.

Drop-ship programme and shipping destinations for Crow Shooting Supply and Sports South.
Crow Shooting SupplySports South
Ships to your storeYesYes
Offers drop-shippingNot statedNot stated
Ships to your customer's FFLNot statedNot stated
Ships to your customer's addressNot statedNot stated
Ships NFA items to a receiving SOTNot statedNot stated

Every distributor here ships to your own licensed premises — that is what a wholesale account is, not a policy any one of them publishes. Confirm anything you will act on directly with the distributor.

Which should you open?

Sports South lists 58,612 distinct UPCs to Crow Shooting Supply's 24,387 — about 2.4× the breadth. 11,986 UPCs are carried by both — 49% of what Crow Shooting Supply lists and 20% of what Sports South lists. Beyond that overlap, 12,401 UPCs appear on Crow Shooting Supply alone and 46,626 on Sports South alone. If you open one account, Sports South is the wider of the two on its own — it leaves 12,401 UPCs unreachable, against 46,626 if you open Crow Shooting Supply instead. Carrying both reaches 71,013 distinct UPCs, 12,401 more than Sports South covers alone. The largest category in both lists is Firearm — Sports South lists 14,458 there to Crow Shooting Supply's 5,009. Over the window we monitor, the Crow Shooting Supply feed answered us 100% of the time and the Sports South feed 99.9%.

This is arithmetic on the counts above, not a recommendation of one company over the other. Which account is worth opening also depends on terms and on what your customers ask for, neither of which is in the catalog data we measure. What each company publishes about shipping destinations is in the table above it.

Crow Shooting Supply

Crow Shooting Supply syncs a large catalog through a file-drop connection rather than a live API, and it's one of two distributors on this hub — alongside Iron Valley — where Project Parabellum authenticates with credentials tied to your specific dealer account rather than a shared integration key. That means Crow's catalog and stock data only appear on the hub once a dealer has connected their own account, unlike the API-based distributors whose general catalogs sync independent of any one dealer's credentials.

How to open a Crow Shooting Supply dealer account

Sports South

Sports South is one of the deepest catalogs Project Parabellum syncs, spanning firearms, ammunition, optics, reloading components, and outdoor gear through a single dealer web-service connection. Project Parabellum pulls that catalog on the same automated schedule as every other API-connected distributor, so a dealer gets current stock positions across every one of those categories from one account instead of stitching together several narrower feeds.

How to open a Sports South dealer account

Applying for a dealer account

  • Apply for a Crow Shooting Supply dealer accountSFTP credentials are dealer-specific; connecting Crow to Project Parabellum requires your own login, not a shared account. Because this is a file-drop connection, updates land on Crow's schedule rather than on demand.
  • Apply for a Sports South dealer accountWeb-service access is a separate step from the account and is granted per dealer; ask for it when the account is activated. The catalog is large enough that a first full sync takes noticeably longer than for any other distributor.

Both links leave this site. Applications are submitted to, reviewed by, and approved by the distributor themselves — Project Parabellum is not part of that process and cannot speed it up or vouch for you.

Project Parabellum is not affiliated with Crow Shooting Supply or Sports South, and neither distributor reviews or supplies this page.

The counts here are our own measurements of the feeds we sync, refreshed hourly. They describe what each distributor sends us, which is not the same thing as everything either company sells, and they will differ from figures published elsewhere.