Firearms Finder · Pro+
Find the gun your customer described. No UPC needed.
"A 9mm striker-fired compact, black, under five hundred." Browse the whole catalog by type, caliber, manufacturer, action and barrel length, then see who has it in stock and what it costs you.
7-day free trial · Cancel anytime
From "something like this" to a quote in three steps
Customers rarely walk in with a UPC. The Finder works the way they describe guns.
Pick a type
Pistol, revolver, rifle, shotgun, bolt-action, lever-action, NFA and suppressors, or receivers. One tap and you're browsing.
Narrow it down
Filter by caliber, manufacturer, action, frame, barrel length, optics, handedness, color and price. Every filter shows how many matches are left.
Quote with confidence
See the best distributor price, your price after markup, the out-the-door total with tax and fees, and who has it in stock.
Best Match puts what you can sell today at the top
Results aren't alphabetical. They're ranked the way a buyer would rank them, so the first page is the one worth reading.
- In stock firstNothing you can't order today crowds the top.
- Selling fastestGuns that sell out quickly at distributors rank higher.
- Most distributorsMore sources means more room to shop on price.
- Lowest priceThe tiebreaker, not the whole story.
Turn the screen around
Customer mode hides your distributor cost, and any MSRP or MAP below your sale price, so you can browse the catalog with the customer at the counter. Hover the sale price for the out-the-door total.
Filters live in the link, so a search you build for one customer can be bookmarked or sent to a colleague.
Firearms Finder comes with Pro+
Along with Ammo Finder, Restock Intelligence, in-stock alternatives and Parabellum Scout.
Pro+
$99 / month · or $999 a year