Distributors

RSR — live catalog on Project Parabellum

RSR Group syncs a broad catalog spanning handguns, long guns, ammunition, optics, and a deep accessory line through a dealer API. Project Parabellum pulls RSR's full catalog and stock positions on the same automated schedule as the other API-connected distributors, so a dealer can see what RSR has today rather than relying on a static, periodically-updated catalog file.

Catalog and stock counts below come from an automated sync into a shared vocabulary, which is what lets the same UPC be compared across distributors elsewhere on this site.

Products
29,796
Freshness
Synced 9 minutes ago

Brands RSR lists the most of

RSR spells manufacturer names its own way in its feed, and we resolve those spellings to one manufacturer before counting. Follow a brand through to see how much of it RSR lists and which other distributors carry it.

Counts are active listings at the last sync. The list stops at RSR’s largest brands, so a brand missing from it is one we have not counted here, not one RSR does not carry.

What RSR lists most of

RSR describes its catalog in its own words, and we resolve those descriptions against one shared vocabulary before counting. A category below therefore means the same thing here as it does on every other distributor’s page. Counts are active listings.

Largest categories by active listings

Firearm
8,310
Parts & Components
6,480
Optic
3,513
Ammunition
2,536
Magazine
1,932
Holster
1,456
Knife & Tool
951
Tools & Maintenance
904

The list stops at RSR’s eight largest categories. A category missing from it is one we have not counted here, not one RSR does not carry.

How RSR overlaps the other distributors

Each row counts distinct UPCs RSR and that distributor both list right now. Follow a row through to the full comparison.

Shared UPCs, distributor by distributor

Shared UPCs between RSR and each other distributor we sync, largest overlap first.
DistributorShared UPCsAt RSR only
RSR vs Sports South20,0339,763
RSR vs Chattanooga Shooting14,45615,340
RSR vs Zanders13,57416,222
RSR vs Bill Hicks Co12,46317,333
RSR vs Iron Valley9,91319,883
RSR vs AmChar9,27320,523
RSR vs Lipseys8,95520,841
RSR vs Crow Shooting Supply8,78121,015
RSR vs Camfour7,77122,025
RSR vs Davidsons7,54922,247
RSR vs Orion6,74523,051
RSR vs MGE3,44526,351
RSR vs Allen Arms Tactical76629,030
RSR vs MSR Distribution51429,282
RSR vs Primary Arms48629,310

“At RSR only” is read one row at a time: it counts UPCs RSR lists and the distributor in that row does not. The figures do not add up across rows, and none of them is a count of what only RSR carries anywhere — that would need every distributor weighed against every other at once, which these pairwise numbers cannot do.

What RSR says about itself

Taken from RSR’s own website on the dates shown, not from a directory and not from us. Follow a link to read the original. Policies change without notice, so confirm anything you will act on directly with RSR.

Headquarters
Winter Park, Florida rsrgroup.com, read 2026-09-04
Home-based FFL accepted
No rsrgroup.com, read 2026-09-04

Where they will ship it

Ships to your store
YesEvery distributor here ships to your own licensed premises — that is what a wholesale account is, not a policy any one of them publishes.
Offers drop-shipping
Yes rsrgroup.com, read 2026-09-04

RSR says they drop-ship but does not publish where the parcel goes. Ask them before you promise a customer a delivery address — a drop-ship programme is not the same thing as shipping to that customer’s home.

  • Storefront required

    As a condition of buying firearms, a dealer's FFL premises must have a storefront open to the public during scheduled business hours, and firearm dealers may be asked for photos of the storefront with signage and product display. rsrgroup.com, read 2026-09-04

  • Fulfillment tiers

    Their account application asks the applicant to choose a fulfillment / drop-ship service, offering a firearms-and-accessories tier and an accessories-only tier. rsrgroup.com, read 2026-09-04

  • Class III account type

    The account application offers “Class III, Firearms and Accessories Dealer” as one of three selectable dealer account types. rsrgroup.com, read 2026-09-04

Opening an RSR dealer account

Application steps

  1. Open the dealer application on RSR's website and create a login.
  2. Upload a signed copy of your current FFL and, if applicable, your SOT for NFA items.
  3. Provide your state sales-tax certificate and any state-specific dealer licenses.
  4. Complete the business profile and, for net terms, a credit application.
  5. Wait for RSR to verify the FFL and activate the account.

Before you apply

  • API access for your own store is a separate request after the account is active.

RSR website

Questions dealers ask about RSR

What does RSR list the most of?

Firearm, with 8,310 active listings. Categories are counted after RSR's own wording is resolved to the canonical names every distributor on this site is measured in.

How many RSR products does Project Parabellum track?

29,796 distinct UPCs at the last sync. A product RSR lists under more than one SKU counts once.

How current are the RSR figures on this page?

Synced 9 minutes ago. Every count on this page comes from that sync, and the page is rebuilt as later syncs land.

How does a dealer open an RSR account?

In 5 steps, which are written out further down this page. Read the RSR application steps

Can I compare RSR against another distributor?

Yes. RSR and Sports South both list 20,033 of the same UPCs, the largest overlap in the table above. Compare RSR and Sports South