MGE vs RSR
Both catalogs are synced into one shared vocabulary, so the same UPC can be counted on either side and matched across them. Everything below is what we measured in the two feeds — how much each one lists, how much of it is the same product, and what only one of them carries.
| MGE | RSR | |
|---|---|---|
| Active SKUs | 7,163 | 29,927 |
| Distinct UPCs | 7,162 | 29,924 |
| Shared UPCs (both carry) | 3,625 | |
| Only at this distributor | 3,537 | 26,299 |
| Uptime | 99.9% | 99.9% |
| Integration | FTP | API |
| Freshness | ||
What each one lists most of
MGE and RSR describe their catalogs in their own words, and we resolve both against one shared product vocabulary before counting. A category below therefore means the same thing on either side. Each list is that distributor’s own largest categories, counted in active listings.
MGE
- Firearm
- 3,666
- Knife & Tool
- 1,765
- Other
- 981
- Ammunition
- 465
- Optic
- 286
RSR
- Firearm
- 8,362
- Parts & Components
- 6,523
- Optic
- 3,583
- Ammunition
- 2,529
- Magazine
- 1,973
- Holster
- 1,447
- Knife & Tool
- 926
- Tools & Maintenance
- 905
Firearm, Optic, Ammunition and Knife & Tool appear in both lists, so those counts can be read against each other directly.
Each list stops at that distributor’s eight largest categories. A category on one list and not the other is one we have not counted here, not one that distributor does not carry.
Where each one will ship it
Taken from each company’s own site on the dates shown on their individual pages. Running a drop-ship programme and naming where the parcel goes are separate questions, and most distributors answer only the first — so “Not stated” below means they have not published it, not that they refuse.
| MGE | RSR | |
|---|---|---|
| Ships to your store | Yes | Yes |
| Offers drop-shipping | Not stated | Yes source |
| Ships to your customer's FFL | Not stated | Not stated |
| Ships to your customer's address | Not stated | Not stated |
| Ships NFA items to a receiving SOT | Not stated | Not stated |
RSR says they drop-ship but does not publish where the parcel goes. Ask them before you promise a customer a delivery address.
Every distributor here ships to your own licensed premises — that is what a wholesale account is, not a policy any one of them publishes. Confirm anything you will act on directly with the distributor.
Which should you open?
RSR lists 29,924 distinct UPCs to MGE's 7,162 — about 4.2× the breadth. 3,625 UPCs are carried by both — 51% of what MGE lists and 12% of what RSR lists. Beyond that overlap, 3,537 UPCs appear on MGE alone and 26,299 on RSR alone. If you open one account, RSR is the wider of the two on its own — it leaves 3,537 UPCs unreachable, against 26,299 if you open MGE instead. Carrying both reaches 33,461 distinct UPCs, 3,537 more than RSR covers alone. The largest category in both lists is Firearm — RSR lists 8,362 there to MGE's 3,666. Both feeds answered us 99.9% of the time over the window we monitor.
This is arithmetic on the counts above, not a recommendation of one company over the other. Which account is worth opening also depends on terms and on what your customers ask for, neither of which is in the catalog data we measure. What each company publishes about shipping destinations is in the table above it.
MGE
MGE Wholesale runs a smaller, focused catalog and delivers it to Project Parabellum as scheduled file drops rather than a live API connection. It fits best as a supplemental account in a dealer's distributor mix — a narrower catalog checked alongside a bigger primary feed rather than run instead of one.
RSR
RSR Group syncs a broad catalog spanning handguns, long guns, ammunition, optics, and a deep accessory line through a dealer API. Project Parabellum pulls RSR's full catalog and stock positions on the same automated schedule as the other API-connected distributors, so a dealer can see what RSR has today rather than relying on a static, periodically-updated catalog file.
Applying for a dealer account
- Apply for a MGE dealer account — As a smaller, focused catalog, MGE works best as a supplemental account rather than a dealer's sole distributor. Being an FTP file drop rather than an API, catalog and stock updates arrive on MGE's schedule.
- Apply for a RSR dealer account — API access for your own store is a separate request after the account is active.
Both links leave this site. Applications are submitted to, reviewed by, and approved by the distributor themselves — Project Parabellum is not part of that process and cannot speed it up or vouch for you.