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Why the same gun costs a dealer a different amount at each distributor and on each account, and what that means for how you buy.

Every change you'd notice goes on our public changelog, dated and in plain English. Why we keep it, how an entry gets there, and what stays off it.

Distributors spell the same brand, caliber and category a dozen ways, so a filter quietly misses guns. Here's how we merge them, with real examples.

What happens between a distributor's feed and your screen, and the two times a bad feed made thousands of in-stock products look sold out.

Free distributor pages show catalog size, top brands and categories, and how much two distributors overlap, so you can tell if a new account is worth it.

Upload your FFL, we read the license number off it and check it against the ATF's licensee list. A clean match is approved automatically, often in minutes.

One API key gets live price and stock for a UPC across 16+ distributors. Pro includes 20,000 calls a month and Pro+ 50,000. Here's how it works.

Parabellum Scout answers from our distributor data: price history, restocks, alternatives, today's deals and your own searches. Plus prompts that work.

The dashboard is the screen to check with your coffee: ammo price watches by cost per round, today's deals, your BullsEye alerts and recent searches.

When every distributor is out of what your customer asked for, In-Stock Alternatives shows comparable products someone can ship now, ranked by closeness.

Send each kind of alert where you'll see it: restocks to Slack, price drops to email, everything to your own system by webhook. Here's how to set it up.

A BullsEye Watch checks the distributors you pick and alerts you when an out-of-stock item comes back. How to set it up so the alert comes in time.