Bill Hicks Co — live catalog on Project Parabellum
Bill Hicks & Co. runs a broad catalog that Project Parabellum polls over a dealer API on an automated schedule. Breadth here is a matter of assortment width rather than depth in any one line, so on this hub it shows up as a distributor that has something to say about a lot of different searches. Whether that is worth an account depends on how many narrower distributors you would otherwise be reconciling by hand.
Catalog and stock counts below come from an automated sync into a shared vocabulary, which is what lets the same UPC be compared across distributors elsewhere on this site.
- Products
- 31,350
- Freshness
Brands Bill Hicks Co lists the most of
Bill Hicks Co spells manufacturer names its own way in its feed, and we resolve those spellings to one manufacturer before counting. Follow a brand through to see how much of it Bill Hicks Co lists and which other distributors carry it.
- Browning at Bill Hicks Co1,214
- Hornady at Bill Hicks Co1,121
- Sig Sauer at Bill Hicks Co945
- Savage at Bill Hicks Co867
- WINCHESTER ARMS at Bill Hicks Co826
- Ruger at Bill Hicks Co771
- Federal at Bill Hicks Co682
- Winchester at Bill Hicks Co663
- Weatherby at Bill Hicks Co624
- Remington at Bill Hicks Co527
- Christensen Arms at Bill Hicks Co526
- Leupold at Bill Hicks Co513
Counts are active listings at the last sync. The list stops at Bill Hicks Co’s largest brands, so a brand missing from it is one we have not counted here, not one Bill Hicks Co does not carry.
What Bill Hicks Co lists most of
Bill Hicks Co describes its catalog in its own words, and we resolve those descriptions against one shared vocabulary before counting. A category below therefore means the same thing here as it does on every other distributor’s page. Counts are active listings.
Largest categories by active listings
- Firearm
- 14,355
- Hunting & Outdoors
- 4,926
- Ammunition
- 3,433
- Optic
- 2,606
- Magazine
- 2,019
- Reloading
- 1,545
- Parts & Components
- 1,100
- Suppressor
- 535
The list stops at Bill Hicks Co’s eight largest categories. A category missing from it is one we have not counted here, not one Bill Hicks Co does not carry.
How Bill Hicks Co overlaps the other distributors
Each row counts distinct UPCs Bill Hicks Co and that distributor both list right now. Follow a row through to the full comparison.
Shared UPCs, distributor by distributor
| Distributor | Shared UPCs | At Bill Hicks Co only |
|---|---|---|
| Bill Hicks Co vs Sports South | 21,311 | 10,039 |
| Bill Hicks Co vs Chattanooga Shooting | 16,402 | 14,948 |
| Bill Hicks Co vs Zanders | 15,981 | 15,369 |
| Bill Hicks Co vs RSR | 12,643 | 18,707 |
| Bill Hicks Co vs Camfour | 10,449 | 20,901 |
| Bill Hicks Co vs AmChar | 10,275 | 21,075 |
| Bill Hicks Co vs Orion | 8,460 | 22,890 |
| Bill Hicks Co vs Crow Shooting Supply | 7,511 | 23,839 |
| Bill Hicks Co vs MGE | 3,224 | 28,126 |
| Bill Hicks Co vs MSR Distribution | 570 | 30,780 |
| Bill Hicks Co vs Allen Arms Tactical | 556 | 30,794 |
| Bill Hicks Co vs Primary Arms | 355 | 30,995 |
“At Bill Hicks Co only” is read one row at a time: it counts UPCs Bill Hicks Co lists and the distributor in that row does not. The figures do not add up across rows, and none of them is a count of what only Bill Hicks Co carries anywhere — that would need every distributor weighed against every other at once, which these pairwise numbers cannot do.
What Bill Hicks Co says about itself
Taken from Bill Hicks Co’s own website on the dates shown, not from a directory and not from us. Follow a link to read the original. Policies change without notice, so confirm anything you will act on directly with Bill Hicks Co.
- Founded
- 1969 billhicksco.com, read 2026-09-04
- Headquarters
- Plymouth, Minnesota billhicksco.com, read 2026-09-04
- Home-based FFL accepted
- No billhicksco.com, read 2026-09-04
Where they will ship it
- Ships to your store
- Yes — Every distributor here ships to your own licensed premises — that is what a wholesale account is, not a policy any one of them publishes.
Bill Hicks Co publishes nothing about shipping a dealer’s order anywhere else. That is not a refusal — ask them.
30,000 products
They state they carry more than 30,000 products from over 300 manufacturers, plus their own BHC Exclusives line. billhicksco.com, read 2026-09-04
Dealer Dashboard portal
They offer a 24/7 web portal for ordering, real-time inventory and availability, order tracking, invoices, reports and return authorizations. billhicksco.com, read 2026-09-04
24-hour shipping
Their terms of sale state items are usually shipped within 24 hours for accounts with pre-approved credit. billhicksco.com, read 2026-09-04
Free freight over $500
Standard shipping is free once an individual order reaches $500 for accounts in good standing, with handguns invoiced separately. billhicksco.com, read 2026-09-04
Opening a Bill Hicks Co dealer account
Application steps
- Start a dealer application through Bill Hicks & Co.'s website.
- Submit a signed FFL for verification, along with any state-specific dealer license your state requires in addition to the federal one.
- Add your state sales-tax or resale certificate and your business ownership details.
- Complete a credit application for net terms.
Before you apply
- Breadth is the reason to open this account; if your other distributors are narrow specialists, this is the one that fills the spaces between them.
Questions dealers ask about Bill Hicks Co
What does Bill Hicks Co list the most of?
Firearm, with 14,355 active listings. Categories are counted after Bill Hicks Co's own wording is resolved to the canonical names every distributor on this site is measured in.
How many Bill Hicks Co products does Project Parabellum track?
31,350 distinct UPCs at the last sync. A product Bill Hicks Co lists under more than one SKU counts once.
How current are the Bill Hicks Co figures on this page?
Synced Nov 7, 2026, 2:14 PM UTC. Product and category counts come from that sync, the page is rebuilt every hour, and the overlap with other distributors is recomputed every 6 hours.
How does a dealer open a Bill Hicks Co account?
In 4 steps, which are written out further down this page. Read the Bill Hicks Co application steps
Can I compare Bill Hicks Co against another distributor?
Yes. Bill Hicks Co and Sports South both list 21,311 of the same UPCs, the largest overlap in the table above. Compare Bill Hicks Co and Sports South