Bill Hicks Co API and integration
Bill Hicks & Co. is connected as a polled dealer API, which means the catalog on this page was requested by Project Parabellum rather than handed over on the distributor's publishing calendar, and the only lag between a change there and a change here is the interval between our passes. Breadth is what makes that interval matter — walking a wide assortment end to end takes a while — but nothing about that timing depends on Bill Hicks publishing anything.
What Project Parabellum normalizes from Bill Hicks Co
Project Parabellum normalizes every item in the Bill Hicks Co feed — manufacturer, model, caliber, and category — into a shared vocabulary, so the same UPC carried by Bill Hicks Co can be compared against the same UPC carried by any other distributor we sync, rather than compared only within Bill Hicks Co's own naming. Dealers who connect their own Bill Hicks Co credentials see account-specific availability on top of that; everyone else sees catalog breadth and stock presence.