Iron Valley vs MSR Distribution
Both catalogs are synced into one shared vocabulary, so the same UPC can be counted on either side and matched across them. We show catalog figures from Iron Valley only to approved dealers, so the overlap between these two is not shown on this public page.
| Iron Valley | MSR Distribution | |
|---|---|---|
| Active SKUs | Products info visible to approved dealers | 2,785 |
| Distinct UPCs | Products info visible to approved dealers | 2,708 |
| Uptime | Products info visible to approved dealers | 100% |
| Integration | SFTP | FTP |
| Freshness | Products info visible to approved dealers |
Iron Valley and MSR Distribution catalog overlap
We show catalog figures from Iron Valley only to approved dealers, not on a public page, so this section is available once your dealer account is approved. Create an account.
Where each one will ship it
Taken from each company’s own site on the dates shown on their individual pages. Running a drop-ship programme and naming where the parcel goes are separate questions, and most distributors answer only the first — so “Not stated” below means they have not published it, not that they refuse.
| Iron Valley | MSR Distribution | |
|---|---|---|
| Ships to your store | Yes | Yes |
| Offers drop-shipping | Yes source | Yes source |
| Ships to your customer's FFL | Yes source | Yes source |
| Ships to your customer's address | No source | Not stated |
| Ships NFA items to a receiving SOT | Yes source | Not stated |
Every distributor here ships to your own licensed premises — that is what a wholesale account is, not a policy any one of them publishes. Confirm anything you will act on directly with the distributor.
Iron Valley
Iron Valley Supply's catalog only shows up on the hub once a dealer connects their own SFTP login — like Crow Shooting Supply, it uses credentials tied to a specific dealer account rather than a shared integration key, so there's no general Iron Valley feed syncing independent of any one dealer the way there is for the API-based distributors here.
MSR Distribution
MSR Distribution runs one of the smallest catalogs Project Parabellum syncs, delivered as scheduled file drops the same way MGE's and Zanders' feeds are rather than through a live API. A sync pass here finishes quickly given the size, and in practice it works as a niche or supplemental source rather than a catalog broad enough to anchor a storefront on its own.
Applying for a dealer account
- Apply for a Iron Valley dealer account — SFTP credentials are dealer-specific; the catalog will not appear on the hub until you've connected your own login. As a file-drop connection, catalog and stock updates land on Iron Valley's schedule rather than on demand.
- Apply for a MSR Distribution dealer account — The catalog's small size makes this a supplemental account rather than a dealer's primary distributor. As an FTP file drop, updates land on MSR's publishing schedule rather than on demand.
Both links leave this site. Applications are submitted to, reviewed by, and approved by the distributor themselves — Project Parabellum is not part of that process and cannot speed it up or vouch for you.