Iron Valley vs Orion

Both catalogs are synced into one shared vocabulary, so the same UPC can be counted on either side and matched across them. Everything below is what we measured in the two feeds — how much each one lists, how much of it is the same product, and what only one of them carries.

Catalog size, overlap, feed uptime, and integration type for Iron Valley and Orion.
Iron ValleyOrion
Active SKUs19,97815,418
Distinct UPCs19,96715,418
Shared UPCs (both carry)7,364
Only at this distributor12,6038,054
Uptime100%99.9%
IntegrationSFTPAPI
FreshnessSynced 26 minutes agoSynced 52 minutes ago

What each one lists most of

Iron Valley and Orion describe their catalogs in their own words, and we resolve both against one shared product vocabulary before counting. A category below therefore means the same thing on either side. Each list is that distributor’s own largest categories, counted in active listings.

Iron Valley

Firearm
8,039
Ammunition
3,393
Other
2,901
Parts & Components
2,414
Optic
1,864
Suppressor
370
Unknown Category
24
Displays
14

Orion

Firearm
8,407
Ammunition
2,869
Parts & Components
974
Magazine
752
Optic
399
Suppressor
319
Knife & Tool
182
Light & Laser
153

Firearm, Ammunition, Parts & Components, Optic and Suppressor appear in both lists, so those counts can be read against each other directly.

Each list stops at that distributor’s eight largest categories. A category on one list and not the other is one we have not counted here, not one that distributor does not carry.

Where each one will ship it

Taken from each company’s own site on the dates shown on their individual pages. Running a drop-ship programme and naming where the parcel goes are separate questions, and most distributors answer only the first — so “Not stated” below means they have not published it, not that they refuse.

Drop-ship programme and shipping destinations for Iron Valley and Orion.
Iron ValleyOrion
Ships to your storeYesYes
Offers drop-shippingYes sourceNot stated
Ships to your customer's FFLYes sourceNot stated
Ships to your customer's addressNo sourceNot stated
Ships NFA items to a receiving SOTYes sourceNot stated

Every distributor here ships to your own licensed premises — that is what a wholesale account is, not a policy any one of them publishes. Confirm anything you will act on directly with the distributor.

Which should you open?

Iron Valley lists 19,967 distinct UPCs to Orion's 15,418 — about 1.3× the breadth. 7,364 UPCs are carried by both — 37% of what Iron Valley lists and 48% of what Orion lists. Beyond that overlap, 12,603 UPCs appear on Iron Valley alone and 8,054 on Orion alone. If you open one account, Iron Valley is the wider of the two on its own — it leaves 8,054 UPCs unreachable, against 12,603 if you open Orion instead. Carrying both reaches 28,021 distinct UPCs, 8,054 more than Iron Valley covers alone. The largest category in both lists is Firearm — Orion lists 8,407 there to Iron Valley's 8,039. Over the window we monitor, the Iron Valley feed answered us 100% of the time and the Orion feed 99.9%.

This is arithmetic on the counts above, not a recommendation of one company over the other. Which account is worth opening also depends on terms and on what your customers ask for, neither of which is in the catalog data we measure. What each company publishes about shipping destinations is in the table above it.

Iron Valley

Iron Valley Supply's catalog only shows up on the hub once a dealer connects their own SFTP login — like Crow Shooting Supply, it uses credentials tied to a specific dealer account rather than a shared integration key, so there's no general Iron Valley feed syncing independent of any one dealer the way there is for the API-based distributors here.

How to open a Iron Valley dealer account

Orion

Orion Wholesale runs a general-line catalog roughly in the middle of the size range Project Parabellum syncs, connected through a dealer API on the same schedule as the rest of the API-connected distributors. Its scope stays broad rather than specializing in one category, which is the main reason a dealer would add it alongside a more focused distributor in their mix.

How to open a Orion dealer account

Applying for a dealer account

  • Apply for a Iron Valley dealer accountSFTP credentials are dealer-specific; the catalog will not appear on the hub until you've connected your own login. As a file-drop connection, catalog and stock updates land on Iron Valley's schedule rather than on demand.
  • Apply for a Orion dealer accountThe general-line catalog makes this a reasonable single account for a dealer not chasing a specific specialty.

Both links leave this site. Applications are submitted to, reviewed by, and approved by the distributor themselves — Project Parabellum is not part of that process and cannot speed it up or vouch for you.

Project Parabellum is not affiliated with Iron Valley or Orion, and neither distributor reviews or supplies this page.

The counts here are our own measurements of the feeds we sync, refreshed hourly. They describe what each distributor sends us, which is not the same thing as everything either company sells, and they will differ from figures published elsewhere.