Lipseys vs MSR Distribution
Both catalogs are synced into one shared vocabulary, so the same UPC can be counted on either side and matched across them. We show catalog figures from Lipseys only to approved dealers, so the overlap between these two is not shown on this public page.
| Lipseys | MSR Distribution | |
|---|---|---|
| Active SKUs | Products info visible to approved dealers | 2,785 |
| Distinct UPCs | Products info visible to approved dealers | 2,708 |
| Uptime | Products info visible to approved dealers | 100% |
| Integration | API | FTP |
| Freshness | Products info visible to approved dealers |
Lipseys and MSR Distribution catalog overlap
We show catalog figures from Lipseys only to approved dealers, not on a public page, so this section is available once your dealer account is approved. Create an account.
Where each one will ship it
Taken from each company’s own site on the dates shown on their individual pages. Running a drop-ship programme and naming where the parcel goes are separate questions, and most distributors answer only the first — so “Not stated” below means they have not published it, not that they refuse.
| Lipseys | MSR Distribution | |
|---|---|---|
| Ships to your store | Yes | Yes |
| Offers drop-shipping | Not stated | Yes source |
| Ships to your customer's FFL | Not stated | Yes source |
| Ships to your customer's address | Not stated | Not stated |
| Ships NFA items to a receiving SOT | Not stated | Not stated |
Every distributor here ships to your own licensed premises — that is what a wholesale account is, not a policy any one of them publishes. Confirm anything you will act on directly with the distributor.
Lipseys
Lipsey's is a wholesale distributor selling to licensed firearms retailers, and it markets a line it calls "Exclusive Firearms", models it describes as produced specifically for its own distribution. Project Parabellum connects to Lipsey's through each dealer's own account, so what that connection returns is available to signed-in dealers who have linked a Lipsey's account rather than on this page.
MSR Distribution
MSR Distribution runs one of the smallest catalogs Project Parabellum syncs, delivered as scheduled file drops the same way MGE's and Zanders' feeds are rather than through a live API. A sync pass here finishes quickly given the size, and in practice it works as a niche or supplemental source rather than a catalog broad enough to anchor a storefront on its own.
Applying for a dealer account
- Apply for a Lipseys dealer account — Lipsey's catalog data is available to signed-in dealers who connect their own Lipsey's account, rather than on the public page.
- Apply for a MSR Distribution dealer account — The catalog's small size makes this a supplemental account rather than a dealer's primary distributor. As an FTP file drop, updates land on MSR's publishing schedule rather than on demand.
Both links leave this site. Applications are submitted to, reviewed by, and approved by the distributor themselves — Project Parabellum is not part of that process and cannot speed it up or vouch for you.